Micromax, smartphone sales stalled, eyes a steer into electric vehicles
TechCrunch
AUGUST 8, 2023
The company chose a price disruption strategy to swiftly dethrone Samsung from its leadership position in the Indian smartphone market, making it one of the trailblazers in the first wave of cheap, sub-$200 smartphones. “Indian vendors were just not able to compete in any of these levers — product, marketing, channel, etc. .
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