Digital transformation in retail: 10 changes in customer in-store experience
Apiumhub
MAY 22, 2019
Brick-and-mortar stores decided to fight back and put digital transformation and new technologies at the core of their strategy to improve customer in-store experience. 1) Digital marketing. For example, Mediamarkt opened its first Digital Store in Barcelona, based on the interaction with its customers. 3) Analytics.
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