Tech at Work: How the End of Cookies Will Transform Digital Marketing
Harvard Business Review
MAY 16, 2024
What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?
Advertising Advertising Technology Digital Marketing Technology 
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The death of identity: Knowing your customer in the age of data privacy
TechCrunch
SEPTEMBER 29, 2021
Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.
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