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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . Though this certainly applies to ecommerce stores and Fintech applications, in SaaS, it’s vital, as SaaS CRO often focuses on getting users to adopt product features they don’t currently use. .

eCommerce 111
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

For the delivery app, a positioning is: We sell the only application that allows restaurant chefs to keep their shelves full by connecting them to all the local grocery stores immediately. Tactics of a promotion strategy include advertising, sales, events, email marketing, content marketing, social media, and more.

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Seven must-haves of a marketing communication strategy

Strategy Driven

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Pick the right marketing mix. Today, we have too many options to market a brand. We are no more limited to billboards, print media or tv advertisements. So being consistent is very important.