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Marketing Agility: How it Works and What it Means for the Rest of the Organization

Gorilla Logic

As an Agile software development company, our Sales and Marketing departments are constantly discussing the benefits of Agile development and articulating how those translate to better business outcomes for our clients. Our Marketing department hypothesized that they, too, could boost results by “going Agile.”

Agile 55
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Lean startup, lean company

Lead on Purpose

Create, then test: Create a ‘minimum viable product’ (MVP) then test to make sure you’re on the right track. The MVP is that version of the product that enables a full turn of the Build-Measure-Learn look with a minimum amount of effort and the least amount of development time.”.

Company 86