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Dynamic Pricing Explained: Use in Revenue Management and Pricing Optimization

Altexsoft

In terms of software architecture, two types of dynamic pricing solutions are available on the market. KPI-driven pricing. Starwood Hotels (is a part of Marriott since 2016) uses data analytics to match room prices with current demand. Source: Analytics for an Online Retailer: Demand Forecasting and Price Optimization.

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Serendipity systems: architecting personalization systems at scale

Capgemini

Recommendation architectures are those that persuade and influence our choices. Linking analytics to outcomes and a holistic set of KPIs is needed to monitor the health of recommendation systems and understand their impact (intentional or otherwise). Volume of experimentation can be a valuable KPI unto itself. “If