Dynamic Pricing Explained: Use in Revenue Management and Pricing Optimization
Altexsoft
APRIL 24, 2019
In terms of software architecture, two types of dynamic pricing solutions are available on the market. KPI-driven pricing. Starwood Hotels (is a part of Marriott since 2016) uses data analytics to match room prices with current demand. Source: Analytics for an Online Retailer: Demand Forecasting and Price Optimization.
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