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Generative AI Turns Marketing Insights into Action for OEMs

Perficient

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing.

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Recap: Writer and Perficient Generative AI Event in NYC

Perficient

In the past 12 months, Artificial Intelligence has gone from a future technology that has the potential to be revolutionary to a must have to remain competitive. From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet boom.

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Agentforce at Dreamforce 2024: Perficient Explores Salesforce’s Agentic AI Platform

Perficient

Bring Your Own LLM: Flexibility and Data Security at Its Core Salesforce’s strategic choice to not build its own large language models (LLMs) allows unparalleled flexibility for businesses.

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Nine Key Takeaways from Dreamforce 2023

Perficient

It also promises to make application building safer and more efficient by using machine learning to identify and mitigate security risks, and provide developers with tools to build more secure applications. jobs by 2028. These features are built on Data Cloud, and help create more personalized and engaging customer experiences.

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Dreamforce Takeaways: DATA + AI + CRM for Manufacturers

Perficient

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing.

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