Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
Efforts to improve customer insight, for example, seem laudatory – but they can lead a business unit leader to propose bringing out a product line extension (‘Consumers are asking for it’) without considering how it fits with the company’s capabilities system. SD : Can you name some companies that have earned the coherence premium?
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