TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express
TechCrunch
FEBRUARY 21, 2023
According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.
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