eBook Metrics Strategic Planning Survey 
IDC
APRIL 4, 2019
IDC recently completed its world-wide survey of 3000 SaaS buyers , spanning 14 countries and several dozen industries. This survey product, known as IDC’s SaaSPath, is designed to: Understand the Mind of the SaaS Buyer, including their wants, needs, fears, and priorities.
IDC
JANUARY 18, 2019
With increased competition and added complexity, its now more important than ever for SaaS providers to better understand what their customers and prospects really want, how they want to be “sold to”, and what their priorities are, so SaaS providers can properly set their strategic positioning and better craft go-to-market messaging.
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