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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

They can serve as early indicators o r pinpoint a sudden surge in something, for example a viral trend in social media. Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape.

Metrics 130
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5 questions startups should consider before making their first marketing hire

TechCrunch

Communications: PR and media relations, content marketing, social media, thought leadership, influencer. Which channels are proving the most efficient from a customer acquisition, conversion, retention, engagement, whatever your key KPI is, perspective? If you find a promising area, find a candidate that has expertise in it.

Marketing 273
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La convergenza tra IT e business: ecco come i CIO reinterpretano il loro ruolo con l’aiuto dell’IA

CIO

Nel “Global Technology Leadership Study 2023” di Deloitte l’attenzione alle persone è un’altra parte integrante del ruolo del CIO che aiuta l’azienda non solo a monetizzare i dati e la tecnologia, ma anche attirare e motivare e i talenti e a passare dal concetto di trasformazione aziendale a quello di leadership trasformativa.

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15 Key Product Management Metrics and KPIs

Altexsoft

It’s an effective KPI to use to monitor a company’s current health and it’s especially valuable in SaaS businesses working on a subscription basis. The point of this KPI is to show you how much you can spend to attract a new customer at an early stage, regarding the probable profit from one person. How to use MRR and ARPU.

Metrics 92
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Digital KPIs: The secret to measuring transformational success

CIO

The culture transformation and evolutions in digital core competencies that CIOs target as their new collaborative operating models require KPIs to guide executives on where to focus leadership efforts, communications, and process improvements. Digital Transformation, IT Leadership, IT Strategy, ROI and Metrics

KPI 342
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Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey

IDC

Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 65
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Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey

IDC

Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 59