Average Daily Rate: The Role of ADR in Hospitality Revenue Management and Strategies to Improve This KPI
Altexsoft
JUNE 21, 2023
We also investigate predicting ADR through machine learning and strategies to enhance this KPI. Unlike the other metrics, ADR focuses solely on revenue from actual room sales, making it a vital KPI of a hotel’s pricing strategy effectiveness. What is ADR? ADR , in the hospitality industry, stands for the average daily rate.
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