10x-apache-kafka elasticity 
Confluent
MAY 30, 2022
Kafka is horizontally scalable, but it's not enough. So we made Confluent Cloud 10x more elastic - 10x faster to scale up to GB/s or down to zero, easier to use, and cost-effective.
Confluent
MAY 13, 2019
In the last year, we’ve experienced enormous growth on Confluent Cloud, our fully managed Apache Kafka ® service. As Confluent Cloud has grown, we’ve noticed two gaps that very clearly remain to be filled in managed Apache Kafka services. Five seconds to Kafka (or, never make another cluster again!).
Cloudera
MAY 22, 2018
Cloud offers solid and elastic infrastructure, but actually complicates the integration of analytics services. In the realm of machine learning, for example, data scientists can now accelerate deep learning by 5x-10x by utilizing specialized resources like GPUs. Much better to focus on higher value, differentiated strategy.
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