Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey
IDC
JANUARY 21, 2020
However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly. Traditional focus for B2B marketing had been the very earliest stages of customer interaction, after marketing ceded actions to sales and service/support. Key Finding: Investment Moves into Post-Purchase.
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