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B2B Digital Marketing:  5 Cost-Conscious Ways to Improve Your Demand Generation

IDC

Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC's Content Marketing Services to stay agile and informed in the dynamic tech market.

B2B 52
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Sysco’s recipe for growth centers on IT

CIO

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO

It’s also about agile ways of working, and the need to be empowered.” As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream.

Airlines 319
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Enable a Modern Supply-Chain Agility with B2B Integration

Actian

For companies with outsourced supply chains, real time integration with their suppliers’ systems and data warehouse can enable better insights, better security and more supply-chain agility. Having the right set of data management tools to manage your supply-chain agility can make these activities much easier.

B2B 40
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Finding your ideal VMware Disaster Recovery and Migration Cloud Provider

CIO

Did you know that evaluating, selecting, and purchasing B2B software can be a long cycle with an average of 3-6months being the minimal time spent on this process? Cloud Computing, Disaster Recovery, IT Leadership

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5 tips for turning around a blow-up meeting

CIO

Now almost three years later, I share one of my blow-up meeting moments in my new book, Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership. They are watching a demo of a sophisticated B2B product designed for a customer segment that many of them don’t know very well.

Meeting 299
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Examining Cargill’s push to nurture growth through digital and data strategies

CIO

Cargill delivers a vast array of products and services to food, agriculture, financial, and industrial customers across more than 125 countries, and Hartsock brings more than 20 years of technology business leadership to her role through previous CIO posts at Baker Hughes, Cameron International, and Caterpillar.

Strategy 246