CIO

JUNE 12, 2023

L’automazione, il business e i CIO Con la sua capacità di contribuire a migliorare i KPI, e di creare nuovi canali per rendere più ricca e articolata la customer experience, l’automazione è uno degli strumenti principali di cui un Chief Information Officer può disporre per far progredire l’azienda, dice Brian Woodring, CIO di Rocket Mortgage.

KPI 130

KPI B2B Data Center Business Intelligence 130

IDC

JANUARY 21, 2020

However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly. Traditional focus for B2B marketing had been the very earliest stages of customer interaction, after marketing ceded actions to sales and service/support. Key Finding: Investment Moves into Post-Purchase.

Survey 66

Survey Budget KPI Marketing 66

IDC

JANUARY 21, 2020

However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly. Traditional focus for B2B marketing had been the very earliest stages of customer interaction, after marketing ceded actions to sales and service/support. Key Finding: Investment Moves into Post-Purchase.

Survey 59

Survey Budget KPI Marketing 59

Battery Ventures

NOVEMBER 25, 2020

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. In both cases, the metrics are ones that customer success, support and sales can align on.

Cloud 69

Cloud Company Metrics Weak Development Team 69