IDC

JANUARY 21, 2020

Even as the digital transformation continues to send tsunamis through marketing, one key performance indicator remains consistent – a balance between awareness and demand activities. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 67

Survey Budget KPI Marketing 67

IDC

JANUARY 21, 2020

Even as the digital transformation continues to send tsunamis through marketing, one key performance indicator remains consistent – a balance between awareness and demand activities. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 59

Survey Budget KPI Marketing 59

Battery Ventures

NOVEMBER 25, 2020

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. billion in 2017. Here are five main takeaways from our conversation.

Cloud 69

Cloud Company Metrics Weak Development Team 69