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4 Ways AI Will Transform Marketing

IDC

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Marketing will be one of the earliest business functions to be massively changed by AI use. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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5 Effective Ways to Drive Website Traffic

Strategy Driven

It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team. Instead of going to each publisher and negotiating a deal to place your ad on their site, this process is automated through machine learning ad tech.

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Create downloadables — white papers or eBooks — based on the original content.

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