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Why Customer Success Is More Critical Than Ever At Cloud-Native Companies

Battery Ventures

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. In both cases, the metrics are ones that customer success, support and sales can align on.

Cloud 69
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?