IDC

JANUARY 21, 2020

Key Finding: Marketing Gets a Budget Boost. Marketing budgets among the 54 technology companies surveyed increased by an average of 8.9% Tech marketing budgets have grown every year since 2014, but IDC finds that in 2019 marketers experienced one of the best growth years ever. of revenue.

Survey 65

Survey Budget KPI Marketing 65

IDC

JANUARY 21, 2020

Key Finding: Marketing Gets a Budget Boost. Marketing budgets among the 54 technology companies surveyed increased by an average of 8.9% Tech marketing budgets have grown every year since 2014, but IDC finds that in 2019 marketers experienced one of the best growth years ever. of revenue.

Survey 59

Survey Budget KPI Marketing 59

Battery Ventures

NOVEMBER 25, 2020

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. In both cases, the metrics are ones that customer success, support and sales can align on.

Cloud 69

Cloud Company Metrics Weak Development Team 69

Altexsoft

JANUARY 9, 2019

In the B2B model, marketers are usually heavily involved in the raising awareness part and leading potential customers to the first contact, while the rest is taken care by the sales team. Identify what lead generation strategies would work best for you, considering your budget and human resources. Website (direct leads). Paid search.

Strategy 75

Strategy Marketing Weak Development Team Software Review 75