Remove B2B Remove KPI Remove Marketing Remove Product Management
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.

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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

How do you measure a product’s success on the market? Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. They help with measuring product success across different stages of the product life cycle. Relationship approach for B2B.

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Warehouse Management Systems: Key Processes, Features, and WMS Software Providers Compared

Altexsoft

However, when you start exploring deeper, it turns out that all software options have specific weaknesses and strengths, no WMS on the market is absolutely perfect, and different WMS suit different purposes. It offers multiple features for small and midsize companies to help manage inventory. and multichannel sales management.