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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 242
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TechCrunch+ roundup: Green card sponsorships, startup prenups, agtech VC survey

TechCrunch

But there’s no way to know how well a founding team will get along by the time a company reaches maturity. Set aside the romantic notion that startup teams consist of visionary mavericks who are building the future in real time; they’re also human beings, with all of their flaws. Our team was born for this” — team slide.

Survey 188
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?