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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Bad experiences may alienate even loyal customers. Well, churn is bad. Source: HubSpot Research Trust Survey. Source: PwC.

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Agile vs Waterfall: Key Differences And Definition?—?Which Model Is Better?

Codegiant

In this article, you’ll find out whether Agile or Waterfall is more suitable for your team. And make an accurate assessment of which methodology is best suitable for your team. You observe how the market reacts to the software you create and then make iterations to improve it. Teams that can manage themselves are the best.

Agile 52
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Digital Transformation 2020 - A Midcourse Correction Guide for CIOs and CTOs

iTexico

The answer to that question, as you might very well guess, would be digital innovation. A recent survey on the state of digital transformation by TEKsystems found that 4/10 technology decision-makers aren’t satisfied with their organization’s current reaction to digital innovation.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Forrester Consulting discovered that poor checkout experience and long lines are the third highest reason grocers would skip the line and shop in a different place. The Federal Deposit Insurance Corporation in their 2017 survey estimated that 6.5 Slow checkout is the reason that 18 percent of customers would shop elsewhere.