TechCrunch
JUNE 9, 2022
In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.
TechCrunch
NOVEMBER 15, 2021
A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.
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TechCrunch
MARCH 7, 2023
. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. “With that said, Soci experienced some of its strongest growth during this period.”
TechCrunch
DECEMBER 1, 2022
Consumer brands, especially direct-to-consumer (DTC), continue to rely on digital advertising and there are a growing number of ways to use it well. Based on our work with hundreds of brands, along with a recent survey of 158 consumer marketing leaders, outlined below is what we know about the current advertising landscape.
Strategy Driven
APRIL 22, 2021
Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?
TechCrunch
JANUARY 6, 2022
In the year ahead, marketers expect a 40% YoY increase in the number of data sources they use, according to Salesforce’s seventh edition of the annual State of Marketing report, for which they spoke to over 8,200 global marketers. According to Gartner, marketing budgets as a percentage of company revenue fell to 6.4%
TechCrunch
NOVEMBER 10, 2021
Think of the kind of things you’d tell a store associate helping you find the right gifts to purchase for your family — size, style, skin concerns, gender, budget, taste profile, eating habits, what type of pet they have, etc. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5.
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