Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
Coherent companies direct capital, time, and other resources with purpose to those activities, products, and businesses that will extend their lead. Organizations that are clear-minded about where and how they participate in a market spend less on those capabilities that are not competitively differentiating.
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