Remove Business Transformation Remove Metrics Remove Study Remove Technical Leadership
article thumbnail

10 Leading Books on Social Business

Dion Hinchcliffe's Web 2.0 Blog

I particularly liked how he explained what’s often the toughest part: That social business transformation requires a genuine cultural shift in how companies do business and in the way they interact with customers and prospects. Socialnomics by Erik Qualman. Macrowikinomics by Don Tapscott.

Social 79