Remove eBook Remove KPI Remove Programming Remove Strategy
article thumbnail

The Three Areas Successful Marketing Organization Invest In

IDC

The ratio for SG&A tells us whether marketing is growing or shrinking as part of a company’s strategy. This KPI compares the number of marketing staff with the company’s overall staff. Tech leaders across the industry are reporting that they increased their staff budgets more than their program budgets in 2018.

article thumbnail

Communicating Business Risk: Why Existing Cybersecurity Metrics Fall Short

Tenable

How do you communicate the business risk context of your cybersecurity program to your organization’s C-level executives? Security and risk management leaders have an arsenal of frameworks and controls at our disposal with which we can measure the most granular facets of our programs. and “How does our program compare to peers?”.

Metrics 108