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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.) Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape. So, what is the recipe for enduring success?

Metrics 130
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15 Key Product Management Metrics and KPIs

Altexsoft

Let’s make a bold assumption: Every software product you regularly use is data-driven. KPIs and metrics for product management. Metrics is a quantifiable measure that allow businesses to define and track the success of a product or a business activity. How to use MRR and ARPU.

Metrics 92
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Product Management Software: 20 Best Tools for Task Management, Planning, and Mind Maps

Altexsoft

In the realm of product management software, numerous options are available, each offering its own unique advantages. This article will explore top tools for task management, roadmapping, OKRs, and mind maps. What does product management software do? Standout Features. Standout Features.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

If you’re deep into business and deal with product management , you are well aware that every product has its lifecycle. After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment.

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How to Run Product Discovery: Process, Frameworks, and Best Practices

Altexsoft

Just a quick note: September 2014 is the release date of iPhone 6, the smartphone market wasn’t that young. But, competition didn’t kill the smartphone, Amazon did, reporting a $170 million loss associated with Fire Phone, ceasing its production year later. Finding a market fit is a vital part of any product.

How To 129
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Warehouse Management Systems: Key Processes, Features, and WMS Software Providers Compared

Altexsoft

Nowadays, even though there is a bunch of small changes you can implement to optimize the work of your warehouse that would certainly matter in the long run, warehouse management is normally carried out with the help of the warehouse management system (WMS). What is a warehouse management system? Inventory management.