TechCrunch

SEPTEMBER 15, 2021

Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. consumers on both coasts.

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Apparel Sustainability Retail USP 214

TechCrunch

AUGUST 25, 2021

And for us the bigger goal is to build a cross-European, high-quality producer network — coupled with very efficient logistics — so that we can, anywhere, deliver high-quality local producers across Europe.” So grocery freshness is an especially difficult USP for such apps to compete on. And it looks like a solid one.

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Network USP Real Estate Sustainability 246

TechCrunch

NOVEMBER 22, 2021

This means the logistics element looks easier to streamline (and sustain) vs the likes of q-commerce platforms like Gorillas et al (meaning potentially burning less investor cash). “Basically our USP does not revolve around how fast we deliver a product. “We will build a network of warehouses.

USP 224

USP Marketing Retail Culture 224