Data-first approach improves audience experiences and drives advertising revenue in the streaming world
Capgemini
JULY 6, 2021
More and more content is being streamed now, from popular TV shows and movies to high-value entertainment such as premium sports, game shows, and new movies. Conversely, bandwidth providers such as Comcast, Charter, Cox, AT&T, and Verizon have developed their own direct-to-consumer apps and are expanding beyond fixed-address services.
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