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Why Customer Success Is More Critical Than Ever At Cloud-Native Companies

Battery Ventures

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. SOURCE: BATTERY VENTURES ANALYSIS.

Cloud 69
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Turnover Ratio, Return Rate, Shrinkage, and Other Inventory KPIs to Manage Your Stock

Altexsoft

Analyzing inventory KPIs and their dynamics helps decision-makers optimize stock-related processes, reduce costs, and ultimately improve the business’s bottom line. In our overview, we’ll stick to the generally accepted categorization that divides inventory KPIs into 3 groups: sales KPIs, operational KPIs, and receiving KPIs.

KPI 52
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?