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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment. Also, we’ll review the product life cycle stages within Airbnb, one of the most successful hospitality networks of today.

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Product Managers vs. Project Managers: Difference, Responsibilities, and KPIs

Altexsoft

Why it’s a bad practice to combine these roles in one person? Project manager runs the product development. Throughout the entire development stage, this person ensures that the project goes in line with the set budget and time frames. How different sides of product development communicate. Define development milestones.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?

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Why Customer Success Is More Critical Than Ever At Cloud-Native Companies

Battery Ventures

Most technology companies selling products on a subscription basis—instead of through perpetual software licenses, which are hard to rip and replace—realize they need a robust customer-success function to keep users from churning away. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix* due to lack of disclosed metrics.

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