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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI.

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10 Steps to a Successful SEO Audit: A Proven Checklist

Perficient

According to McKinsey, “90% of all internet traffic comes from search engines.” This indicates that your website needs to be optimized for search engines to capture the majority of internet users. Forrester’s research shows that “70-80% of users ignore paid advertisements and focus on organic search results.” Let’s dive in!

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Chief Digital Officer: Role, Responsibilities, Skills, and When Organizations Need One

Altexsoft

A Chief Digital Officer or CDO is a C-level specialist who drives digital transformation by building an innovative ecosystem in the company to ultimately transform a traditional analog business into a digital one. Chief Marketing Officer (CMO). Work with other teams to build and manage a digital ecosystem.

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