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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . This means that out of 40 visitors to a company’s website, one performs the action they want, whether it’s making a purchase, filling out a survey, or something else.

eCommerce 111
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

At the primary research phase, plan out personal interviews, group surveys, and focus groups with your potential or current clients. Tactics of a promotion strategy include advertising, sales, events, email marketing, content marketing, social media, and more. Social media marketing. Source: Statista. Social media.

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Seven must-haves of a marketing communication strategy

Strategy Driven

However, in case your brand is fresh and lacks the necessary details to build buyer personas, you should invest in surveys and researches. Once you have identified the target market, you don’t have to be an exceptional salesman to deal with customers. Pick the right marketing mix. Determine success metrics.