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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire.

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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. Jonathan Martinez of JM Strategy advised running parallel campaigns on TikTok, Facebook and Google.

Budget 240
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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.

Marketing 243