Strategy Driven

APRIL 22, 2021

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

Digital Marketing 26

Digital Marketing Marketing B2B Advertising 26

Strategy Driven

FEBRUARY 23, 2023

To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences. You can also survey your audience to gain a deeper understanding of their preferences and interests. A high reach means that your content is being shared and seen by a large number of people.

Metrics 42

Metrics Media Social Strategy 42

Strategy Driven

JANUARY 2, 2020

Did a few hundred people click on your Facebook post to sign up for a survey or newsletter registration? Don’t wait for your email marketing plan to kick-off! You can follow-up on social media leads quickly with text message marketing. Create a board and pin images related to your latest advertising theme.

Media 26

Media Social Marketing Video 26

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Digital Marketing 103

Digital Marketing Media Social Marketing 103

Strategy Driven

APRIL 2, 2019

When money is tight, marketing is often the first area where cuts are made, but that doesn’t mean you have to give up on promoting your business completely. There are many ways you can market your business on a limited budget. Traditional advertising techniques can be very expensive, and nowadays they’re not all that effective.

Marketing 22

Marketing Technical Review Budget Software Review 22