Advertising Digital Marketing Metrics Survey 
TechCrunch
JULY 29, 2021
There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.
TechCrunch
SEPTEMBER 15, 2021
When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). If the north-star metric (i.e.,
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Strategy Driven
FEBRUARY 23, 2023
To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.
Strategy Driven
APRIL 22, 2021
Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?
Perficient
MARCH 5, 2024
As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.
TechCrunch
APRIL 19, 2022
In a survey commissioned by Productiv (which admittedly has a horse in the race, given that it sells products to manage SaaS services), close to half of enterprise IT departments said they spent an inordinate amount of time provisioning and managing SaaS apps. One source estimates that companies now spend 15% of their budgets on SaaS tools.
iTexico
MAY 13, 2020
The situation has forced companies to view goals and metrics, from a quarterly, yearly perspective, to a weekly or even day-to-day basis. The answer to that question, as you might very well guess, would be digital innovation. Essentially, when you choose this route, what elements do you look for in a valuable digital services partner?
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