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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.

Metrics 45
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In growth marketing, signal determines success

TechCrunch

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). If the north-star metric (i.e.,

Marketing 239
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Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

And, if your testing is done using a specific developer script, you’re likely not capturing key metrics to improve your software development lifecycle, such as how the code changes the database. The future of the mainframe and DevOps testing A recent Rocket survey of over 500 U.S.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Visual content.

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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

This is where British growth agency Ascendant shines, Robyn Weatherley, head of marketing at Thirdfort , let us know via our growth marketing survey. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

Marketing 247
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What is digital transformation? A necessary disruption

CIO

Other research confirms the imperatives for engaging in digital transformation. Companies engage in digital transformation to make sure their customers and employees are happy, to make sure they have efficient supply chains, and to make sure they operate effectively,” Kingstone says.