Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

TechCrunch

JULY 29, 2021

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

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Metrics Development Team Review B2B Marketing 251

Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

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Metrics Media Social Strategy 42

TechCrunch

SEPTEMBER 15, 2021

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). If the north-star metric (i.e.,

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Marketing Metrics Survey Testing 239

Strategy Driven

APRIL 22, 2021

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?

Digital Marketing 26

Digital Marketing Marketing B2B Advertising 26

Strategy Driven

SEPTEMBER 14, 2021

The modern business world is becoming increasingly dependent on the digital market. It’s more efficient than the traditional market and allows businesses to connect to the entire world instantly. The main reason behind this is the fierce competition in the digital market. Utilize Social Media.

Digital Marketing 47

Digital Marketing Metrics Media Social 47

Strategy Driven

JANUARY 2, 2020

Don’t forget there are other social media platforms to consider, like YouTube, Instagram, Pinterest, and LinkedIn. There are certain keys to social media marketing that you need to grab and take advantage of. Read on below to discover 10 crucial tips for social media marketing success: 1. Schedule Ahead.

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Media Social Marketing Video 26