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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240
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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. That’s zero-party data.

Marketing 243
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In growth marketing, signal determines success

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

Marketing 239
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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.