TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Budget Survey Marketing Course 240

TechCrunch

FEBRUARY 10, 2022

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. This quiet but important change meant that a long-closed marketing avenue for crypto products was now open. But what are best practices for crypto marketers in general? Help TechCrunch find the best growth marketers for startups.

Media 219

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TechCrunch

MAY 18, 2021

Email marketing has been with us for decades, but today it has been refined to a science and an art form. So when and how should you think about doing email marketing, versus all of your other frantic priorities? So when and how should you think about doing email marketing, versus all of your other frantic priorities?

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TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. That’s zero-party data.

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TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

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TechCrunch

MAY 27, 2022

The cannabis industry is doing very well in the United States: More than 75% of the population lives in a state where access is permitted, and the legal market is expected to generate $33 billion this year. “The team told me that its market analysis and financial projections were commercially sensitive,” wrote Haje Jan Kamps.

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TechCrunch

OCTOBER 7, 2021

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. Hughes was therefore happy to recommend DuVander via our experts survey. Why did you write a book titled “Developer Marketing Does Not Exist”? Developer marketers certainly exist, because I work with them every day.

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Weak Development Team Software Development Marketing Technical Advisors 231

Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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TechCrunch

JUNE 3, 2022

In a 2021 survey from Coresight Research, nearly two-thirds of U.S. Instacart, citing “market turbulence,” last month slashed its valuation by 40% and slowed hiring. “The good delivery companies can slow their spend in growth areas like hiring and marketing and become profitable almost immediately.

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TechCrunch

JULY 20, 2021

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. “Choose a marketer or agency with no direct experience and you may simply get the wrong answer for your situation.”

Marketing 240

Marketing Metrics Strategy Advertising 240

TechCrunch

JULY 2, 2021

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. This week we talked to Kathleen Estreich and Emily Kramer of new growth advising firm MKT1 and veteran designer Scott Tong, and published a pair of articles by growth marketing agency Demand Curve.

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TechCrunch

OCTOBER 8, 2021

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. Ryan Narod.

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B2B Marketing Case Study Study 250

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Storm Consulting

OCTOBER 31, 2023

Whether they’re driven by customer feedback, marketplace data examination or channel-specific metrics, smart marketers make use of insights to drive their particular marketing strategies. Whilst masses of info can be frustrating for marketers, presenting your findings in a way that highlights the main aspects of your research is key.

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TechCrunch

JANUARY 10, 2023

Supermom, a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys, Catherine reports. Windows 7 security is in the rearview mirror : Microsoft ends Windows 7 security updates , Zack reports.

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TechCrunch

JANUARY 29, 2021

For our latest investor survey, Natasha Mascarenhas polled 13 edtech VCs to learn more about how “employer-led up-skilling and a renewed interest in self-improvement” is expanding the sector’s TAM. . For starters, how much longer can we expect traditional advertising models to persist?

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Fintech Survey Windows Media 267

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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Budget Marketing Survey Enterprise 98

TechCrunch

SEPTEMBER 17, 2021

I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. Help TechCrunch find the best growth marketers for startups. We’ll also enter the next 100 survey submissions into the giveaway.

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Survey Metrics Marketing Advertising 292

TechCrunch

SEPTEMBER 17, 2021

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. This conversation builds on our Extra Crunch post from August exploring how email marketers can prepare for Apple’s Mail Privacy Protection changes.

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Metrics Marketing Windows Survey 239

TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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Performance Marketing Data Video 242

TechCrunch

APRIL 28, 2022

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which is valued at $1.3

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TechCrunch

MAY 16, 2022

Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners.

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TechCrunch

AUGUST 25, 2023

.” The Exchange explores startups, markets and money. As is often the case with hyped sectors, they end up deflating when the market isn’t favorable. And it gets worse if you’re in a category that depends on the fickle advertising market, which is strongly exposed to macroeconomic fluctuations. .

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Advertising Survey Study Marketing 187

TechCrunch

MAY 10, 2022

Founders who target emerging markets like Latin America and India may have a slightly easier time, but only if their products and services are clearly differentiated. This is a maturing market, so it won’t be easy for new players to buy into the game, no matter how strong their idea.

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Survey Data Fintech Windows 218

TechSoup

MAY 5, 2021

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Nonprofit Advertising Digital Marketing Survey 75

TechCrunch

APRIL 20, 2022

Advertising, particularly online advertising, isn’t a surefire way to bolster business. But the picture doesn’t brighten even after broadening out to all categories of advertising. “I faced the ‘conversion problem’ firsthand when I ran marketing at Gusto,” Rezaei told TechCrunch via email.

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Weak Development Team Advertising Marketing Engineering 220

TechCrunch

FEBRUARY 21, 2023

Tracksuit , a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. Herbert says the strong demand for the company’s product suggests a shift in how consumer businesses approach marketing.

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Advertising Survey Research Marketing 195

TechCrunch

MARCH 26, 2021

There’s a lot going on: The venture capital market is redlining its engines while public markets remain sympathetic to growing, unprofitable companies. Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications. Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications.

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Survey Real Estate VR Windows 236

TechCrunch

JUNE 28, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

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Marketing Mobile Technical Review Examples 208

TechCrunch

SEPTEMBER 8, 2021

Danny , Mary Ann and Jonathan Metrick , the chief growth officer at Portage Ventures, dove into growth marketing. This conversation was spurred by the TechCrunch Experts project , where we’re looking for the best growth marketers for startups. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

DECEMBER 14, 2021

To get a clearer sense of where the market is, we reached out to several active investors: Lior Messika, founder and managing partner, Eden Block. Full TechCrunch+ articles are only available to members. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. Atul Ajoy, partner, Horseshoe Capital.

Technical Review 186

Technical Review Survey Software Review Windows 186

Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. prefer to bank via a mobile app or website.

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Banking Marketing Digital Marketing Blockchain 69

CIO

AUGUST 30, 2022

The consequences for marketers who aren’t prepared could be profound. Analysis by McKinsey found the publishing industry alone could lose up to £10 billion in advertising revenue as a result of the changes. For marketers, they’re invaluable for measuring campaign effectiveness and conversion rates as well as personalising content. .

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Advertising Survey Agile Marketing 218

CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

Cloud 244

Cloud Metrics Artificial Intelligence Artificial Inteligence 244

Perficient

MARCH 1, 2024

So where do marketing leaders start? Forrester published The Adobe Services Landscape, Q1 2024 report to help B2C marketing executives investigate potential partners. The report outlines market dynamics that B2C marketers should consider and shares the research Forrester collected on notable providers, including Perficient.

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B2C B2B Healthcare Report 115

TechCrunch

SEPTEMBER 8, 2022

In 2013, Nico Jaspers, who previously founded market research firm Dalia Research, began noticing a shift in consumer behavior: More people were easily reachable via their smartphones. “Brand marketing is probably the only remaining large cost item at consumer businesses that is not well understood and measured,” Jaspers said.

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Research Mobile Survey Marketing 178

TechCrunch

FEBRUARY 2, 2023

.” Samooha intends to go after verticals it believes might be especially underserved, like healthcare, financial services, advertising, retail and entertainment. Media in particular could prove to be lucrative; Gartner predicts that by 2023, 80% of advertisers with media budgets of $1 billion or more will use data clean rooms.

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