TechCrunch

JULY 9, 2021

holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. TechCrunch is collecting responses in this survey to find the best growth marketer for founders to work with. Marketer: Nikita Vorobyev. Marketer: Max van den Ingh , Unmuted.

VR 257

VR Marketing Advertising Compliance 257

TechCrunch

MARCH 24, 2023

Image Credits: Bryce Durbin/TechCrunch Dear Sophie, My co-founder and I launched a B2B SaaS startup in Poland a few years ago and are now looking to expand in the United States for market access since we have product market fit in a few countries in Europe. We really need to be on the ground to interview our ideal users in the U.S.

Compliance 246

Compliance Survey Windows Hardware 246

TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359

B2B Marketing Fashion Research 359

TechCrunch

MARCH 3, 2023

.” When it comes to marketing, “false or unsubstantiated claims about a product’s efficacy are our bread and butter,” wrote Michael Atleson, an attorney with the FTC’s Division of Advertising Practices. ” Given the renewed interest, “for companies where AI was previously No. 1 Case study slide No.

Survey 233

Survey Artificial Inteligence Case Study Open Source 233

TechCrunch

JANUARY 13, 2023

Raising enough funds to build your MVP and strive for product-market fit might sound risky, but is it any more precarious than working at a late-stage startup in Q1 2023? “We see incredible founder momentum, untapped areas to build new businesses and a window to an increasingly tech-accessible, rapidly growing consumer market.”

Survey 225

Survey Report Technical Review ChatGPT 225

CIO

APRIL 18, 2023

One reason is that surveys dominate research into IT practices, and their results generally follow the well-worn template: X percent of Y does or is planning to do Z. Surveys, that is, only reduce our uncertainty about how many people or organizations are doing something we care about (or are supposed to). Why do I say that, you ask?

Survey 147

Survey Technical Review Systems Review Research 147

TechCrunch

APRIL 14, 2023

Since our last robotics investor survey in February 2020, Figure emerged from stealth with its bipedal humanoid robot, and Boston Dynamics’ Atlas became a parkour expert. Secondary market trackers are lighting up a traditionally dark deal environment Image Credits: Getty Images Startup valuations are down, but by how much?

Survey 183

Survey Metrics Windows Blockchain 183

TechCrunch

JULY 19, 2021

Welcome to the city survey of Bielefeld, Germany, part of our ongoing survey into European cities. Our survey respondents pointed out that the region is strong in sectors such as B2B because of the many old-school B2B companies in the manufacturing area. Help TechCrunch find the best growth marketers for startups.

B2B 251

B2B Survey B2C Blockchain 251

TechCrunch

MARCH 31, 2023

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you?” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

Metrics 242

Metrics Weak Development Team Survey Insurance 242

TechCrunch

DECEMBER 20, 2022

Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results. Anyone can sign up to participate in a User Interviews-facilitated survey; more than 2.4

Recruiting 186

Recruiting Survey Company Research 186

TechCrunch

DECEMBER 16, 2022

“While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. Target audience/market size slide. In a turbulent market, it’s time to get methodical about sales.

Biotech 215

Biotech Case Study Survey Study 215

TechCrunch

MAY 18, 2021

Email marketing has been with us for decades, but today it has been refined to a science and an art form. So when and how should you think about doing email marketing, versus all of your other frantic priorities? So when and how should you think about doing email marketing, versus all of your other frantic priorities?

Marketing 246

Marketing Survey Advertising Tools 246

TechCrunch

DECEMBER 2, 2022

It’s a high-stakes balancing act with significant risk, but considering the upside for category winners and the health of the planet, “the potential market is enormous,” reports Tim De Chant. According to a survey by data science company Proxima, 40% of respondents said the iOS privacy policy change negatively impacted their business.

Survey 207

Survey Technical Review Technical Advisors Case Study 207

TechCrunch

DECEMBER 20, 2022

Willis, chief marketing and pipeline officer at Acrolinx. ” Creating a consistent brand strategy isn’t a major investment and creating a shared style guide for marketing, design and sales generates positive ROI. “Don’t confuse fluffy numbers and vanity metrics with your go-to-market strategy.”

Metrics 203

Metrics Survey Windows Government 203

TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197

Marketing Advertising Machine Learning Artificial Inteligence 197

TechCrunch

OCTOBER 1, 2022

The demand for some services can be so high, it can insulate their providers against the vagaries of the market. Their responses contain valuable insights for early-stage founders still in fundraising mode, as well as those who are hoping to find an exit in this down market. Similarly, everyone needs insurance.

Coaching 192

Coaching Survey Weak Development Team Transportation 192

DevOps.com

JULY 15, 2022

A survey of CEOs and IT professionals involved in application testing finds a significant gap in terms of how acceptable it is to release software that has not been properly tested. The survey, conducted by the market research firm Censuswide on behalf of Leapwork, a test automation platform provider, polled 480 CEOs in the U.S. […].

Survey 145

Survey Testing Software Research 145

TechCrunch

MARCH 10, 2023

I’m not a market watcher or a financial expert, but here’s some advice: Panic is a luxury. The current budget-constrained environment should be seen as a net positive by marketers,” he writes. “It If you’ve been personally impacted by this news, take a breath before making a move. Talk to some friends.

B2B 229

B2B Fintech Banking Survey 229

TechCrunch

AUGUST 12, 2021

Tablevibe’s founding team includes two former Googlers: Jeroen Rutten, formerly head of Google Search’s product strategy in APAC and Sneep, who was responsible for its app development go-to-market strategy and led large sales teams. For its delivery survey, most users are smaller restaurants that have one location.

Survey 252

Survey Software Review Systems Review Technical Review 252

TechCrunch

JANUARY 28, 2022

Through this work, we’ve discovered a lot about how different founders fulfill their journey of customer discovery and product-market fit. We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development. Define the user journeys.

Marketing 233

Marketing Exercises Survey Construction 233

TechCrunch

OCTOBER 7, 2022

Our market: Independent Grocery Chains” — market slide. What retailers are saying” — market validation slide. What retailers are saying” — market validation slide. The largest undigitized retail segment on earth” — market size/TAM/SAM/SOM slide. “We understand grocery” — interstitial slide.

Survey 188

Survey Weak Development Team Windows KPI 188

TechCrunch

AUGUST 18, 2023

In his latest TC+ column, growth marketer Jonathan Martinez describes the process he used to lead his last startup from zero to $1 million ARR in Year One. Unless, of course, someone can explain exactly how to do it. “But it doesn’t negate the fact that women are coming to the table from an investor standpoint.”

Marketing 203

Marketing Fintech Windows Survey 203

TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234

Marketing Technical Review Systems Review Digital Marketing 234

TechCrunch

DECEMBER 9, 2021

This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Suddenly, the user-level tracking data central to effective audience targeting and marketing attribution was restricted. Help TechCrunch find the best growth marketers for startups.

Marketing 269

Marketing Trends Advertising Fintech 269

TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

Marketing 239

Marketing Metrics Survey Testing 239

TechCrunch

SEPTEMBER 30, 2022

As the markets turned early this year, insurtech left most generalist investors’ playbooks almost as fast as Metromile and its peers’ plummeting valuations. We’re widening our lens, looking for more — and more diverse — investors to include in TechCrunch surveys where we poll top professionals about challenges in their industry.

Marketing 190

Marketing Insurance Survey B2B 190

Crunchbase News

DECEMBER 13, 2023

And do you expect the market for new tech IPOs — which briefly opened a smidge this fall — to swing wide open next year? These are among the questions we’d like your thoughts on for our latest brief Crunchbase News reader survey, below. What are the big tech trends and stories you’ll be watching in 2024?

Survey 102

Survey Trends Marketing Data 102

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 106

Marketing Generative AI Survey Technology 106

TechCrunch

JANUARY 6, 2022

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

Marketing 255

Marketing Survey Network Budget 255

TechCrunch

MARCH 18, 2022

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks: Growth marketing. Sam Zivot, marketing manager, StickerYou. siewski, CEE mobile gaming lead, Google.

Software Development 230

Software Development Development Team Review Software Review Marketing 230

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 255

Marketing Testing How To Survey 255

TechCrunch

MAY 27, 2022

The cannabis industry is doing very well in the United States: More than 75% of the population lives in a state where access is permitted, and the legal market is expected to generate $33 billion this year. “The team told me that its market analysis and financial projections were commercially sensitive,” wrote Haje Jan Kamps.

Survey 207

Survey Windows Product Management Transportation 207

TechCrunch

JULY 31, 2022

In mid-February, we published a survey of 10 fintech investors with questions on topics such as what areas they are excited about and their outlook for the future. Here we are, not even six months later, and the vibe from the responses of our latest survey — this time of eight fintech investors — is a very different one.

Fintech 245

Fintech Survey Technical Review Journal 245