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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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5 surefire ways to derail a digital transformation (without knowing it)

CIO

CIOs can’t be involved in every strategic discussion or dive into every initiative’s details, but there are several high-level signs that indicate a digital transformation may be destined to underperform, especially as CIOs add initiatives. But are product managers developing market- and customer-driven roadmaps and prioritized backlogs?

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The early returns on gen AI for software development

CIO

Generative AI is already having an impact on multiple areas of IT, most notably in software development. Still, gen AI for software development is in the nascent stages, so technology leaders and software teams can expect to encounter bumps in the road.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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TechCrunch+ roundup: Green card sponsorships, startup prenups, agtech VC survey

TechCrunch

But there’s no way to know how well a founding team will get along by the time a company reaches maturity. Set aside the romantic notion that startup teams consist of visionary mavericks who are building the future in real time; they’re also human beings, with all of their flaws. Our team was born for this” — team slide.

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Astro emerges from stealth to connect Latin American developers with US tech companies

TechCrunch

Astro , a startup helping companies to build and manage developer teams with talent from Latin America, today exited from stealth with $13 million in Series A funding contributed by Greycroft with participation by Obvious Ventures and other unnamed investors. million by 2030. based tech companies.