TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

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TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

JULY 29, 2021

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

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TechCrunch

JULY 20, 2021

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. “Choose a marketer or agency with no direct experience and you may simply get the wrong answer for your situation.”

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TechCrunch

SEPTEMBER 17, 2021

I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. Help TechCrunch find the best growth marketers for startups. We’ll also enter the next 100 survey submissions into the giveaway.

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TechCrunch

NOVEMBER 1, 2020

We’ve increasingly wondered if the Series A market in fintech is really as hot as it seems. As pre-seed and seed-stage investors, we know that the health of the Series A market is of critical importance. Of the firms we surveyed, only 15% stated they have not completed a Series A investment during COVID-19 work restrictions.

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CIO

OCTOBER 12, 2023

Although it’s early days, as many as 75% of organizations reported quantified outcomes from GenAI projects, with 26% expecting productivity gains, according to a Dell Technologies survey of IT decision makers. Accordingly, many organizations plan to boost GenAI funding, the survey found. What are your metrics for success?

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TechCrunch

AUGUST 17, 2021

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

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TechCrunch

MAY 5, 2023

As a result, it’s even more important for founders to have a firm handle on the key metrics VCs are likely to consider before saying “yes” or “no.” Depending on the market, landing a new customer can be 5-25 times more expensive than retaining an existing one. if my passport expires in 5 months?

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TechCrunch

OCTOBER 4, 2021

Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving initiatives in the industry, have forced growth marketers to rethink how they define their growth analytics engines. Help TechCrunch find the best growth marketers for startups.

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CIO

JANUARY 30, 2024

A recent PwC survey indicates an overwhelming 91 percent of CEOs acknowledge the pivotal role of trust in achieving success. Ultimately, these businesses run the increasing risk of falling behind in their markets. On the other hand, there are organizations with teams that are equipped with value-based plans and metrics.

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CIO

MARCH 13, 2024

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. “And

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TechCrunch

MAY 10, 2022

Founders who target emerging markets like Latin America and India may have a slightly easier time, but only if their products and services are clearly differentiated. This is a maturing market, so it won’t be easy for new players to buy into the game, no matter how strong their idea.

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CIO

MAY 23, 2023

By Cathy Won, Consultant with eTeam, HPE Aruba Networking Contributor In a recent IDC NaaS survey 1 , sponsored by HPE, 71% of respondents agree or strongly agree as-a-service (aaS) consumption models offer better IT agility compared to traditional consumption models.

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TechCrunch

JUNE 30, 2021

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter , and workshops for marketers.

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TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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TechCrunch

MARCH 11, 2022

For many first-time founders, determining the size of the market in which they hope to compete is one of their biggest challenges. Calculating TAM, SAM and SOM sounds like an existential exercise, but there’s no need to dread it “if you approach market sizing methodically,” says Marjorie Radlo-Zandi, a veteran investor and entrepreneur.

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TechCrunch

JUNE 9, 2021

The startup investing market is crowded, expensive and rapid-fire today as venture capitalists work to preempt one another, hoping to deploy funds into hot companies before their competitors. The AI startup market may be even hotter than the average technology niche. The Exchange explores startups, markets and money. .

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CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

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TechCrunch

DECEMBER 15, 2022

billion of invested capital, continuing a downward trend for both metrics and representing the lowest for both since Q4 2019.” Six active biotech investors we surveyed recently told us that the macro environment has definitely had a big impact on deal flow, valuations and M&A in biotech.

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TechCrunch

JANUARY 10, 2022

You need to go beyond surface-level figures: You need to know the metrics that tell you what’s happening in every aspect of your business — the ones deeper than just your averages. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody.

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TechCrunch

FEBRUARY 14, 2023

Many tech workers have never experienced a job market like this one. Depending on where you worked and what you did, you may already have the experience investors are looking for when it comes to reaching product-market fit and solving engineering problems. Losing a job unexpectedly is more than a financial shock.

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CIO

NOVEMBER 6, 2023

Show recognition According to a recent Gallup/Workhuman survey , employee recognition that is fulfilling, authentic, equitable, personalized, and embedded into the company culture is so critical to employee engagement that it can be tracked to the bottom line. That starts with an employee engagement survey.” These are their tips.

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TechCrunch

NOVEMBER 13, 2020

Our survey had 211 respondents, 62% of them in North America and 59% at companies with greater than $1 billion in annual revenue.) We asked survey respondents to assess a list of 16 technologies, from advanced analytics to quantum computing, and put each one into one of these four buckets. AI/machine learning.

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Kaseya

JULY 7, 2022

According to Future Market Insight, the global help desk software market was valued at around $9.9 What are help desk metrics? IT technicians use several metrics to track help desk performance and ensure that it remains productive, efficient and operates at its best capacity. Metrics drive KPIs.

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Altexsoft

MAY 7, 2021

You can start with tracking some of them and add up metrics as you go to make data even less stressful. 7 Metrics for an eCommerce Website to Track. #1 Conversion rate is the most important metric eCommerce should track that is why it is the first one on our list. 1 Conversion Rate. As they say, data is useless without analysis.

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CIO

MAY 2, 2023

When I survey transformation leaders and their teams, I privately ask each person three questions: What’s your top priority, why is it important, and how many other initiatives are also taking up your time? But are product managers developing market- and customer-driven roadmaps and prioritized backlogs?

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CIO

DECEMBER 20, 2023

Gartner’s surveys and data from client inquiries confirm that developer productivity remains a top priority for software engineering leaders.” As soon as a developer realizes they’re being measured on a certain metric, they’ll aim to artificially inflate that metric,” says Titcombe. “A

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O'Reilly Media - Ideas

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. Agreeing on metrics. Identifying the problem.

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CIO

NOVEMBER 13, 2023

In fact, according to a recent survey, three-quarters of leaders have adopted DevOps into their operations. Companies that can align DevOps with their change management process see the greatest gains in getting products to market. It’s no secret that companies are committing to DevOps. But it’s not easy.

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TechCrunch

FEBRUARY 21, 2023

Tracksuit , a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. Herbert says the strong demand for the company’s product suggests a shift in how consumer businesses approach marketing.

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Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

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TechCrunch

AUGUST 19, 2021

It’s a high-stakes decision: Fifty-eight percent of workers said they will look for new jobs if they can’t work remotely, according to a FlexJobs survey. The first step in developing a compensation plan — regardless of your company’s stance on distributed work — is determining how your team’s pay compares with the market.

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TechCrunch

AUGUST 2, 2022

It brings the company’s total raised to $90 million, which CEO Ryan Glasgow says is being put toward expanding Sprig’s service line, support sales and marketing efforts, and dedicating resources to integrations and partnerships. Sprig provides surveys and templates for research teams conducting user experience studies.

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Altexsoft

FEBRUARY 22, 2019

To deliver the most value, encourage your return and loyalty, executives of companies like these start their weeks with looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior. In this article, we will introduce you to metrics and KPIs to track your product success.

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Strategy Driven

NOVEMBER 16, 2023

Marketing is far more than a line item on your budget; it’s the machinery that propels your business forward. In this article, we’ll explore a myriad of strategies and approaches to help you get the most out of your marketing efforts. We’re talking surveys, customer interviews, and yes, even lurking on social media.

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CIO

MAY 25, 2023

The CISOs we surveyed for our CyberLX leadership program told us that one of their big priorities is building leadership skills with a focus on EQ [emotional intelligence], influencing skills, and communication skills. How do you instill that kind of marketing mindset in your leaders and develop these communication muscles in your people?

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