TechCrunch

FEBRUARY 21, 2023

If you have a good product, a great marketing team and a stellar sales team, it makes sense to expect that you’ll earn a lot. Direct ways to improve revenue Address sales department effectiveness Analyzing metrics begins with determining each manager’s target results.

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TechCrunch

JULY 21, 2021

Finding go-to-market fit (GTM) is a pivotal moment for a startup. But before you scale up your sales and marketing, you should check the metrics to make sure you’re ready. You have to consider three metrics — gross churn rate , the magic number and gross margin. For more, visit Unlock , his online resource.

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Xebia

FEBRUARY 15, 2024

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

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TechCrunch

SEPTEMBER 29, 2022

But the rules that supplanted the conventional wisdom became all the more ironclad during the 2020-2021 startup cycle peak; those new rules are now old rules — we’re in a new market and a worse economy. The Exchange explores startups, markets and money. What are the new new metrics, then?

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TechCrunch

FEBRUARY 14, 2023

Software founders have never had so many metrics thrown at them by VCs on how to run a business. We’ve never believed that great businesses are built solely on metrics or KPIs. Just as the journey from the seed to Series A stage is about finding product-market fit, the journey from Series A to B is also defined well.

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TechCrunch

AUGUST 9, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor. Cross-functional teams (i.e.,

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TechCrunch

JANUARY 19, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Deciding which metrics matter most for your startup.

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TechCrunch

AUGUST 24, 2022

In the first installment of our Cloud Quarterly report series, we spoke about how the market has shifted to valuing cloud companies’ profitability, even when it comes at the expense of growth ( this thread on Twitter goes in-depth into that data ). It is still imperative to be the winner in your market. Our advice for cloud CEOs?

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TechCrunch

MARCH 31, 2023

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you?” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

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TechCrunch

MARCH 31, 2023

A good start is to track these three metrics: Startup founders have to focus on the key resource for their early-stage startup to survive and grow — the people. Сost per hire Cost per hire is one of the most essential business metrics, which must be included in a company’s profit and loss report.

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TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Willis, chief marketing and pipeline officer at Acrolinx. Banish vanity metrics from your startup’s pitch deck. “Don’t confuse fluffy numbers and vanity metrics with your go-to-market strategy.”

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TechCrunch

SEPTEMBER 8, 2022

Now, with the market downturn, raising capital for a dev-tools startup is much more difficult. Series A rounds are used to bring a solution to market, get a few customers to care and see early signs of monetizing that solution. But it’s not impossible. Seed rounds are raised to validate a problem and create an early solution.

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TechCrunch

JUNE 6, 2022

Companies are valued based on metrics. Those with better metrics are valued higher, and those with worse metrics are valued lower. None of this is controversial, but it’s also not helpful for getting started — metrics alone don’t help you build a business. Across the board, the variance in metrics is stark.

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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Marketing How To Metrics Education 246

TechCrunch

JUNE 2, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. When and how to hire your startup’s first growth marketer. Sounds like a dream come true to any growth marketer, doesn’t it? Contributor. Share on Twitter.

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TechCrunch

JULY 14, 2022

Vanity metrics have taken the backseat in this new world, and there will be few paths forward for you if you don’t prove you’re efficient. There are five key efficiency metrics that matter: In this new chapter, CEOs must think like a CFO. Once you have a strong grasp on your efficiency metrics, it’s time to take action.

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TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

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TechCrunch

APRIL 14, 2023

4 SaaS engagement metrics that attract investors Ask Sophie: How many employment green cards are available each year? Secondary market trackers are lighting up a traditionally dark deal environment Image Credits: Getty Images Startup valuations are down, but by how much? Cast your vote before Thursday, April 20!

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TechCrunch

FEBRUARY 27, 2023

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

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TechCrunch

MAY 17, 2022

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. In the worst cases, this can lead founders to drastically overestimate their customer lifetime value (LTV) and overspend on marketing campaigns.

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TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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TechCrunch

AUGUST 1, 2022

With July now behind us, we have a full month of trading data from the NFT market to digest. While there are some positive signals from the non-fungible token market that matter, others are decidedly negative. The Exchange explores startups, markets and money. The numbers are mixed. But what’s next? A lackluster July.

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TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? If the north-star metric (i.e., More posts by this contributor.

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TechCrunch

JULY 13, 2021

Beyond Wong’s pitch technique, this post also examines some of the key “customer love” metrics that helped Zipline win the day, such as CAC, churn rates and net promoter score. “In Investors don’t expect the US startup funding market to slow down. Investors don’t expect the US startup funding market to slow down.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter?

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TechCrunch

AUGUST 12, 2022

E-commerce aggregators work in much the same way by purchasing smaller brands, then optimizing their manufacturing and sales channels to boost market share. SAFE note to ramp up its marketing and hire more technical talent. To optimize for growth, study your down-funnel metrics. “We all know how that turned out.”

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TechCrunch

FEBRUARY 4, 2022

Coding bootcamp Nucamp will no longer publish job placement metrics in its advertising materials, a move that CEO Ludovic Fourrage is making to rebuild student trust in the industry. Edtech has always been in pursuit of a magic metric, but measuring success for the sector remains elusive.

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TechCrunch

JANUARY 7, 2021

Quantum Metric , which provides a cloud-based service both to build digital products and then test and fix them in real time to improve how they work, sold by the company as Continuous Digital Product Design, has picked up $200 million in funding, a Series B round that values the company at more than $1 billion.

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Daffodil Software

SEPTEMBER 28, 2022

More than ever, marketers realize the importance of tracking metrics to measure the performance of their campaigns. These values give an idea of how aligned the marketing efforts are with the business goals, be it customer experience, acquisition, lifetime value, or brand awareness.

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