TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Budget Survey Marketing Course 240

CIO

JUNE 23, 2023

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. The problem is today, just 13% of organizations excel at delivering on their data strategy.

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Strategy Technical Review Data Software Review 277

TechCrunch

MARCH 31, 2023

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

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Metrics Weak Development Team Survey Insurance 242

TechCrunch

MARCH 24, 2023

Image Credits: Bryce Durbin/TechCrunch Dear Sophie, My co-founder and I launched a B2B SaaS startup in Poland a few years ago and are now looking to expand in the United States for market access since we have product market fit in a few countries in Europe. We really need to be on the ground to interview our ideal users in the U.S.

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Compliance Survey Windows Hardware 246

TechCrunch

DECEMBER 9, 2021

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

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Research Marketing How To Strategy 235

Agile Alliance

JANUARY 24, 2022

According to *Harvard Business Review* (from a Bridges 2016 Survey), up to 67 percent of strategies fail. Strategy guides the corporate ship. The post Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market? The post Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market?

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Strategy Marketing Technical Review Survey 149

TechCrunch

APRIL 14, 2023

Since our last robotics investor survey in February 2020, Figure emerged from stealth with its bipedal humanoid robot, and Boston Dynamics’ Atlas became a parkour expert. ” In this post, he explores gamification strategy and shares ideas for building a “golden cohort” that represents your target audience.

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Survey Metrics Windows Blockchain 183

TechCrunch

DECEMBER 20, 2022

Few startups launch with a coherent content strategy. Willis, chief marketing and pipeline officer at Acrolinx. ” Creating a consistent brand strategy isn’t a major investment and creating a shared style guide for marketing, design and sales generates positive ROI. This makes measuring ROI tricky.”

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Metrics Survey Windows Government 203

TechCrunch

JANUARY 13, 2023

Hoping for the best is not a strategy, and your employers will say whatever they need to keep you focused and productive. Raising enough funds to build your MVP and strive for product-market fit might sound risky, but is it any more precarious than working at a late-stage startup in Q1 2023? Thanks for reading, Walter Thompson.

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Survey Report Technical Review ChatGPT 225

TechCrunch

DECEMBER 20, 2022

Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results. Anyone can sign up to participate in a User Interviews-facilitated survey; more than 2.4

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Recruiting Survey Company Research 186

TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

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Marketing Technical Review Systems Review Digital Marketing 234

CIO

APRIL 18, 2023

One reason is that surveys dominate research into IT practices, and their results generally follow the well-worn template: X percent of Y does or is planning to do Z. Surveys, that is, only reduce our uncertainty about how many people or organizations are doing something we care about (or are supposed to). Why do I say that, you ask?

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Survey Technical Review Systems Review Research 147

TechCrunch

AUGUST 12, 2021

Tablevibe’s founding team includes two former Googlers: Jeroen Rutten, formerly head of Google Search’s product strategy in APAC and Sneep, who was responsible for its app development go-to-market strategy and led large sales teams. For its delivery survey, most users are smaller restaurants that have one location.

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Survey Software Review Systems Review Technical Review 252

TechCrunch

DECEMBER 16, 2022

“While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

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Biotech Case Study Survey Study 215

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Marketers seem to know this.

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Strategy Media Budget Marketing 271

TechCrunch

NOVEMBER 30, 2021

We also achieved 38% market share globally. We succeeded because we secured data through market research and used the data to inform our global strategy. Here are a few key strategies to achieving this kind of international growth. Research your market. The first step is to check relevant market research.

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Strategy Research Marketing Report 231

TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

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Marketing Advertising Machine Learning Artificial Inteligence 197

CIO

JULY 6, 2023

While Microsoft, AWS, Google Cloud, and IBM have already released their generative AI offerings, rival Oracle has so far been largely quiet about its own strategy. The suggestions feature, on the other hand, is expected to provide recommendations across various tasks, such as providing survey questions.

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Generative AI Artificial Inteligence Strategy Google Cloud 239

CIO

JULY 31, 2023

Those results align with Foundry’s more recent July 2023 CIO Tech Talk survey that found 60% of IT leaders are actively using gen AI in their enterprise, with 28% more in the exploratory phase. Here’s a rundown of the top 20 issues shaping gen AI strategies today. says CIOs should apply agile processes to their gen AI strategy.

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Generative AI Strategy Technical Review ChatGPT 244

TechCrunch

OCTOBER 7, 2021

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. When we interviewed him last July , Hughes explained that he would refer leads to EveryDeveloper when they needed to sort out their content strategy. Hughes was therefore happy to recommend DuVander via our experts survey.

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Weak Development Team Software Development Marketing Technical Advisors 231

CIO

JUNE 8, 2023

Part of that exploration is a global survey we publish with the University of Oxford. I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. To paraphrase William Gibson, it’s as if the metaverse is already here—it’s just not very evenly distributed.

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Marketing VR Blockchain Real Estate 273

TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Businesses with long sales cycles are equally well suited to ABM strategies. Contributor.

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Marketing B2B Strategy Budget 255

TechCrunch

AUGUST 18, 2023

In his latest TC+ column, growth marketer Jonathan Martinez describes the process he used to lead his last startup from zero to $1 million ARR in Year One. Guest columns fall into two categories: TechCrunch+: Strategies and tactics for building and scaling startups. Unless, of course, someone can explain exactly how to do it.

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Marketing Fintech Windows Survey 203

TechCrunch

JULY 27, 2022

Despite the market turbulence, investors remain bullish on the potential value that financial technology startups can bring worldwide. To understand how fintech startups are preparing to weather the current downturn, we talked to eight investors who shared thoughts on the market as a whole — both today and in the future.

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Marketing Fintech Survey Company 219

TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Share on Twitter.

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Marketing Report Media Windows 283

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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Marketing How To Media Video 258

DevOps.com

AUGUST 18, 2022

The post Survey Shows Steady DevSecOps Progress appeared first on DevOps.com. Among those […].

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Survey SDLC DevOps Software Development 103

Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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Recruiting Technical Review Marketing How To 130

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

FEBRUARY 28, 2023

In a follow-up, he explains how to use predictive lifetime value (LTV) to create “more targeted, effective acquisition strategies that focus on acquiring and retaining customers.” Successfully navigating clinical trials is arguably harder than simply showing investors you can reach product-market fit, and still, “U.S.

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Biotech Survey Generative AI Windows 212

TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

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Marketing Metrics Survey Testing 239

CIO

JANUARY 25, 2024

Two-thirds of risk executives surveyed by Gartner consider gen AI a top emerging risk. Some 75% of the value that generative AI use cases could deliver falls across four areas, according to McKinsey research : customer operations, marketing and sales, engineering, and R&D.

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Generative AI Off-The-Shelf Strategy Technical Review 235

TechCrunch

JULY 31, 2022

In mid-February, we published a survey of 10 fintech investors with questions on topics such as what areas they are excited about and their outlook for the future. Here we are, not even six months later, and the vibe from the responses of our latest survey — this time of eight fintech investors — is a very different one.

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Fintech Survey Technical Review Journal 245

TechCrunch

SEPTEMBER 7, 2021

Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. Share on Twitter. More posts by this contributor. It may not be as glamorous as D2C, but beauty tech is big money.

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