TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359

B2B Marketing Fashion Research 359

CTOvision

SEPTEMBER 24, 2018

44% growth is huge, especially in a market sized in billions of dollars. Spending on digital marketing grew by 44% last year in the US and Britain to $52 billion, with global spending on “martech” estimated to near a whopping $100 billion.

Digital Marketing 79

Digital Marketing Marketing Study Survey 79

TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? Example of in-app survey responses to “How important is your project?”

Marketing 239

Marketing Metrics Survey Testing 239

TechCrunch

JANUARY 6, 2022

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

Marketing 255

Marketing Survey Network Budget 255

TechCrunch

AUGUST 17, 2021

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

Marketing 247

Marketing Survey Digital Marketing B2C 247

TechCrunch

JANUARY 9, 2023

Supermom , a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world.

Survey 229

Survey Research Comparison Marketing 229

TechCrunch

OCTOBER 8, 2021

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. Ryan Narod.

B2B 250

B2B Marketing Case Study Study 250

TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. More posts by this contributor.

Marketing 243

Marketing Data Advertising Budget 243

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324

Marketing B2B Weak Development Team Analytics 324

Strategy Driven

APRIL 20, 2021

There is a lot that needs to be considered when it comes to digital marketing today! One of the most effective methods is to carry out a survey. You can use a ranking survey to find out what your customers think. Because of this, you need to try and find a way to entice people to take your surveys.

Digital Marketing 49

Digital Marketing Marketing Survey Internet 49

Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Banking 69

Banking Marketing Digital Marketing Blockchain 69

TechCrunch

JUNE 28, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

Marketing 208

Marketing Mobile Technical Review Examples 208

Strategy Driven

APRIL 22, 2021

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. How does digital transformation serve us?

Digital Marketing 26

Digital Marketing Marketing B2B Advertising 26

TechSoup

FEBRUARY 2, 2023

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

Nonprofit 84

Nonprofit Media Social Digital Marketing 84

TechCrunch

DECEMBER 1, 2022

Consumer brands, especially direct-to-consumer (DTC), continue to rely on digital advertising and there are a growing number of ways to use it well. Based on our work with hundreds of brands, along with a recent survey of 158 consumer marketing leaders, outlined below is what we know about the current advertising landscape.

Advertising 225

Advertising Survey Policies Budget 225

TechSoup

FEBRUARY 15, 2023

Last year TechSoup partnered with the digital marketing and technology agency Tapp Network to analyze data on six core aspects of digital marketing most relevant to nonprofits and the challenges they face. We're pleased to share these findings in the 2022-2023 Nonprofit Digital Marketing Benchmark Survey and Report.

Nonprofit 74

Nonprofit Digital Marketing Survey Marketing 74

CIO

AUGUST 9, 2023

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake. Deere & Co.,

Technical Review 342

Technical Review Software Review Artificial Inteligence Survey 342

TechCrunch

SEPTEMBER 8, 2022

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

Education 233

Education Technical Review Business Analytics Programming 233

TechCrunch

JULY 29, 2021

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251

Metrics Development Team Review B2B Marketing 251

TechCrunch

DECEMBER 14, 2021

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

Media 250

Media Social Internet Authentication 250

TechCrunch

APRIL 6, 2021

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

B2B 206

B2B Marketing Video Analytics 206

TechSoup

MAY 5, 2021

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

Nonprofit 75

Nonprofit Advertising Digital Marketing Survey 75

CIO

OCTOBER 25, 2022

By Milan Shetti, CEO Rocket Software In today’s volatile markets, agile and adaptable business operations have become a necessity to keep up with constantly evolving customer and industry demands. The future of the mainframe and DevOps testing A recent Rocket survey of over 500 U.S.

Software Review 251

Software Review DevOps Testing Artificial Inteligence 251

CIO

NOVEMBER 8, 2022

Build solid marketing skills IT freelancers must be able to effectively market themselves and their services. This requires creating a great portfolio, developing a marketing plan, and networking with potential clients. Marketing yourself as an IT freelancer can be a challenge, yet it’s essential for success. “It

Technical Advisors 298

Technical Advisors Wireless Network Fashion 298

TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

Artificial Intelligence 306

Artificial Intelligence Artificial Inteligence Marketing Media 306

Strategy Driven

JULY 27, 2018

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Conduct Surveys. Consider leaving a comment!

Digital Marketing 20

Digital Marketing Strategy Marketing Hotels 20

TechCrunch

NOVEMBER 5, 2021

Appetiser ‘s site lists three factors for app success: Technology, marketing and design. And while the Australian agency was recommended to TechCrunch via our our survey to identify software development partners for startups , it could just have well have come through our survey to recommend growth marketers, which you can answer here.

UI/UX 228

UI/UX Minimum Viable Product Fractional CTO Survey 228

TechCrunch

AUGUST 6, 2021

What’s more, they also seem to be more common after product-market fit has been achieved — usually after a company has reached about $5 million to $10 million in revenue. As a result, growth teams can cause an enormous amount of friction in an organization when introduced. Image Credits: OpenView Partners.

How To 269

How To Survey Marketing Report 269

Altexsoft

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Travel 86

Travel Software Review Industry Marketing 86

TechCrunch

JUNE 16, 2021

Growth marketer and investor Susan Su tells us that the solution is not just more software tools. In fact, TechCrunch is asking founders who have worked with growth marketers to share a recommendation in this survey. She also shared a few thoughts on market opportunities after the pandemic in the full interview below.

Marketing 264

Marketing Social Survey Tools 264

TechCrunch

DECEMBER 21, 2021

This post is going to tear down the homepage of Ahrefs, an all-in-one search engine optimization platform that allows marketers to perform competitive analysis, audit their site’s search traffic and find keywords that will allow them to rank better on search engines. Help TechCrunch find the best growth marketers for startups.

Education 210

Education Survey Marketing Engineering 210

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

TechCrunch

FEBRUARY 3, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. A lean startup’s growth marketing tech stack. Help TechCrunch find the best growth marketers for startups. Share on Twitter.

Advertising 192

Advertising Technical Review Marketing Social 192

Hacker Earth Developers Blog

DECEMBER 7, 2018

One notable example is the process of content creation for digital marketing. Data shows that 78% of global companies are happy with their outsourcing agencies, opting for third-party marketing instead of in-house expenditure. The customer’s journey from introduction to brand advocacy is an important part of digital marketing.

Blockchain 113

Blockchain Digital Marketing Technical Review VR 113

TechCrunch

NOVEMBER 15, 2021

This post is going to tear down the homepage of Customer.io , a marketing automation platform that lets marketers design and execute customized campaigns. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody.

Social 186

Social Marketing Company Strategy 186

Perficient

DECEMBER 22, 2022

This means that out of 40 visitors to a company’s website, one performs the action they want, whether it’s making a purchase, filling out a survey, or something else. What is CRO, and how does it impact your business marketing efforts? . How can digital social proof persuade visitors or customers to buy?

eCommerce 111

eCommerce Social KPI Fintech 111

Strategy Driven

JULY 9, 2021

Anonymous survey data can empower you to narrow in on your employees’ concerns, while employees can rest assured that their opinions are heard and addressed. If you can give your team options on returning to the office, that should be your first point of action following an anonymous survey.

Survey 49

Survey Insurance Policies Study 49