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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240
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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

Education 233
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Demand Curve: Email marketing tactics that convert subscribers into customers

TechCrunch

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

Marketing 208
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Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

By Milan Shetti, CEO Rocket Software In today’s volatile markets, agile and adaptable business operations have become a necessity to keep up with constantly evolving customer and industry demands. The future of the mainframe and DevOps testing A recent Rocket survey of over 500 U.S.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. How does digital transformation serve us?