Remove Advertising Remove Analytics Remove Digital Marketing Remove Survey
article thumbnail

Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

Its ability to analyze data and turn that into intelligence for sales and marketing is what really sets it apart, she said. If you’re a podcaster, and you’re doing it to grow a large audience, monetize and sell advertising, the number of downloads is important,” Tjepkema told TechCrunch. More thoughts on growing podcasts.

B2B 206
article thumbnail

Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns.

Media 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . This means that out of 40 visitors to a company’s website, one performs the action they want, whether it’s making a purchase, filling out a survey, or something else. Be sure to: .

eCommerce 111
article thumbnail

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

Provide a recommendation in this quick survey and we’ll share the results with everybody. The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Richard Meyer, growth marketer, Tuff.

Marketing 324
article thumbnail

5 advanced-ish SEO tactics to win in 2021

TechCrunch

Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. .” So, how can you hope to compete if you’re deploying an SEO strategy on one of the billions of smaller sites?

article thumbnail

Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

article thumbnail

Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences. To monitor the best times to post, use social media analytics tools or simply track engagement rates at different times of the day. A high reach means that your content is being shared and seen by a large number of people.

Metrics 41