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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

Bachelor degrees include courses in business administration, AI and automation, business analytics and product management; business administration, advanced AI, e-commerce, hyperconnectivity, sustainability and world business courses are programs for graduate degrees. In our latest survey, we saw that about 92% achieved that.”.

Education 233
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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

And finally — largely by integrating with digital marketing platforms such as HubSpot, WordPress and Marketo — Casted’s software provides analytics on what a specific user is paying attention to. Survey shows growth in podcasts and voice assistants, little change in streaming.

B2B 206
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How to hire and structure a growth team

TechCrunch

According to responses from product benchmarks surveys , growth teams have transitioned dramatically from reporting to marketing and sales to reporting directly to the CEO. They’re usually pretty analytical and might have product, data or MarketingOps backgrounds. Image Credits: OpenView Partners.

How To 269
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

Provide a recommendation in this quick survey and we’ll share the results with everybody. The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Richard Meyer, growth marketer, Tuff.

Marketing 324
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. This is part of Wowzi’s plan to grow beyond an influencer marketing platform to a jobs aggregator. “We

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